Pricing
Pay only for what you need. Free to try. Upgrade once you're hooked. Cancel anytime. All prices in GBP, ex VAT.
Free
For curious anglers
Pro
For serious anglers & creators
Your personal angling AI. Fish ID, content creation, and session planning — less than a bag of boilies.
- 300 AI chat messages per month
- 30 Fish ID photo identifications
- 15 AI image generations included
- Extra images just £0.08 each
- 3 API keys for your projects
- 1 domain for embeddable chat widget
- Priority AI models (GPT-5.4 class)
- Catch log with AI pattern analysis
- Session planner with weather & solunar
- Tackle inventory management
- Personalised bait calculator
- Venue research with local knowledge
- Match fishing advice & peg analysis
- Club tools: match reports, social posts, risk assessments
- Email support (24h response)
- Save £15/year on annual billing
Club
For fishing clubs & organisations
Your club's AI content assistant. Match reports, newsletters, social posts, and guides — all in your club's voice.
- 500 AI chat messages per month
- 50 Fish ID photo identifications
- 30 AI image generations included
- Extra images just £0.06 each
- 10 API keys for committee members
- 1 domain for embeddable chat widget
- ClubNest-ready REST API integration
- White-label AI responses (your branding)
- Match report generator (auto from results)
- Newsletter & social post writer
- Club event poster generator
- Venue guides for your waters
- Member-facing AI assistant
- Priority email support (12h response)
- Save £58/year on annual billing
Fishery / Holidays
For fisheries & fishing holidays
AI that answers questions about your fishery 24/7 — lakes, species, rules, availability. Your own knowledge base, your branding.
- 2,000 AI chat messages per month
- 100 Fish ID photo identifications
- 50 AI image generations included
- Extra images just £0.06 each
- 1 verified domain for your website
- Embeddable AI chat widget (your branding)
- Custom fishery knowledge base — teach the AI about YOUR lakes, pegs, species, rules & facilities
- Fishery-specific overrides (correct AI answers for your venue)
- Answer visitor questions 24/7 — species, methods, rules, availability, directions
- Booking enquiry capture & tracking
- Visitor chat stats & conversion analytics
- Seasonal content generator (what's fishing well NOW)
- Social media post writer for your fishery
- Event & match promotion tools
- Custom colours, fonts & branding
- Priority support (12h response)
- Save £98/year on annual billing
Shops & Manufacturers
For tackle shops & manufacturers
AI product advisors, smart search, content at scale, and e-commerce integrations — everything you need to sell smarter online.
- 5,000 AI chat messages per month
- 500 Fish ID photo identifications
- 200 AI image generations included
- Extra images just £0.05 each
- 1 verified domain for widget & API access
- AI-powered product recommendation engine
- AI smart search for your store
- White-label chat widget (fully customisable)
- WooCommerce plugin — auto-syncs your catalog
- Shopify integration available
- AI knows YOUR stock — only recommends products you actually sell
- Cart-aware recommendations ("you might also need")
- Product description & SEO copy generator
- Social media content creator
- Marketing creative & banner generator
- Conversion tracking & revenue attribution
- Chat analytics — see what customers ask about
- Trend & demand insights (what anglers want)
- Custom branding — colours, fonts, tone of voice
- 100 API keys for integrations
- Priority support + dedicated Slack channel
- Save £198/year on annual billing
Any single API call to chat, vision, image or copywriting. Multi-turn conversations on a single message count as one request.
Yes — upgrade or downgrade any time from your dashboard. Quotas reset at the start of each calendar month (UTC).
Add a DNS TXT record or meta tag to your site. Once verified, the chat widget and AI search work automatically — no API keys in your frontend code.
The Fishery plan lets you teach the AI about your specific venue — lakes, species, rules, facilities. It answers visitor questions 24/7 with accurate, venue-specific information.